This is Part-V of the Capital Markets articles series. An Initial Public Offering (“IPO”) is often perceived as a financial milestone, a company’s transition from private ownership to public participation. In reality, however, a successful IPO is not merely a capital raising exercise. It is a highly coordinated legal, regulatory, financial and governance transformation. Behind... Continue Reading →

Authored by Sanchith Shetty, Associate under the guidance of Riddhi Dutta, Senior Associate and Archana Balasubramanian, Partner. This is Part-IV of the Capital Markets articles series. Introduction In a content driven economy, promotion and marketing are key for influencing the consumers to buy/ subscribe to products or services. If a marketing tool clicks with the... Continue Reading →

This is Part-II of the Capital Markets articles series. For many founders, the Initial Public Offering (“IPO”) is viewed as the ultimate validation of years of building, fundraising, and scaling. It represents access to public capital, increased market credibility, liquidity opportunities, and recognition. What is often underestimated, however, is that an IPO is not merely... Continue Reading →

By - Archana Balasubramanian At Google I/O 2026 and Google Marketing Live (GML) 2026, a major shift took place in the way global digital commerce now operates. With the deployment of the Universal Cart ecosystem, driven by the Universal Commerce Protocol (UCP) and the Agent Payments Protocol (AP2), Google shifted from simply directing users to... Continue Reading →